Perfecting customer acquisition across websites

sub(x) makes using AI-based Machine Learning for online customer acquisition a reality for any size of business.

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Machine Learning as-a-service

AI-based machine learning for online customer acquisition that’s no more taxing than using familiar tools to augment existing team capabilities.
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Prepare data automatically

sub(x) marketing tools automatically transform raw data from user behaviour and marketing interactions into an algorithm-friendly format, reducing the cost and time of preparing data.

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Find patterns faster

We augment team capabilities by automating expert data scientist and data engineering functions, removing the need to manually interpret results, tell stories and continuously optimise outcomes.

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Instantly operationalise findings

sub(x) looks for significance and causality of all marketing decisions then automatically orchestrates responses to subtle otherwise hidden signals instead of only what feature or channel “converts” better.

How it works

What makes us different is our Universal Machine Learning Model.
Our advanced approach delivers AI-based customer acquisition at a fraction of the time and cost of doing it in-house for online businesses who wish to engage more customers onsite and convert more transactions.
  1. 1


    We do an audit of your website and payment journey to understand all the marketing assets you currently use, from price offers to lead capture. This includes making suggestions of what else you can do.

  2. 2


    We replace your current marketing assets, instantly transforming every user journey and marketing interaction on your website into a data format that makes it possible to use machine learning.

  3. 3


    Once we transform your data our existing model is used to make complex decisions and create custom AI-driven interactions and journey sequences that adaptively improve their performance over time.

    Explore Machine Learning

We go beyond simple data dashboards

By processing vast amounts of data our purpose-built, explainable and reliable machine-learning framework unlocks new customer acquisition opportunities that create value for your business.

Dynamic Clusters

Our universal model can easily segment possible customers using a much wider variety of data.


Intelligent Engagement

Predicting the next best action or offer for each customer is the ideal use case for our model.


Hyper Attribution

We use complex data to determine exactly what features generate the best outcomes.


Smart Predictions

ML-assisted forecasting delivers up-to-the minute data for accurate predictions.

Three core features to accelerate AI-based customer acquisition

Where design meets data

Underpinned by our universal data structure that learns about everything you create, our single design canvas is used for every personalised marketing action, from price offers to lead capture and abandon basket prompts.

Focusing marketing efforts

Our Machine Learning model will select the right marketing asset type, in the right sequence to show to the right person, at the right time. This includes selecting animation, position and size, leaving you free to focus on the right messaging for each audience segment.

Machine Learning as-a-service

Our carefully designed approach means you can implement a Machine Learning strategy without the need for significant web resources and execute at a fraction of the cost of hiring a data scientist and engineer.


“sub(x) is a key strategic partner for CDS”

Since we partnered with sub(x) the team has continued to innovate and re-define how the customer acquisition works.

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Mark Judd,
MD, CDS Global UK
Launching v1.0 in

Relentless innovation

Explore innovative strategies and reduce operational and technical overhead by making deploying product, answering data questions, and optimising ROI quick and easy.

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Digital content gating
Built for the media industry and powered by our universal machine learning model and a super-fast CDN.
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Managed membership
A new type of membership authentication that sits over the top of your site to build deeper insight and loyalty.

sub(x) goes beneath your data

We don't just show whether one feature or channel "converts" better than another. We check for relevance, reliability, and correlation so you can be confident in AI-based data-driven decisions.


A data driven approach scales easily to your entire customer base — no more missing or incomplete data, simply scale, refresh and automate.

First party

Focusing on your first-party data to serve relevant experiences and form more transparent relationships reduces reliance on third-party data.


Only specific characteristics that relate to your offering and brand will reflect in nuanced customer behaviour with corresponding signal strengths.

Machine driven

Usable in many other machine learning problems like clustering, predictions and recommendation systems across you business.

Enhance your integrations.

Because sub(x) sits on top of the nuts and bolts like email sending, billing, invoicing, and subscription management, reporting and fulfillment systems we can improve the data these services utilise to improve every part of your business.
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Talk to us

Learn more about the potential of Machine Learning for your business.
Get A Consult

Contact Us

The Harley Building,

77 New Cavendish Street


Call any time
+44 20 7097 7125